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A manual for a committed life

“A written statement of purpose and behavioral boundaries worthy of a life's pursuit.” That is what Daniels means by a mission statement. Do you have one?

How to Create Your Own Dynamic Mission Statement That Works

from drifting to direction, in seven working chapters

Thirty five years in business across many countries taught Peter J. Daniels one dividing line: serious, thinking people run on a mission statement, and everyone else drifts. This is his complete manual for writing yours, personal and corporate, with a no let out clause for accountability built in.

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Chapter one names the alternative

What drifting costs, by the time the bill arrives

Daniels has watched it on every continent: people who drift through life hoping some outside force will make things better, easier, more fulfilling. His description of where that road ends is the most sobering paragraph in the book:

They arrive at middle life or old age full of excuses, disappointments, frustrations, and bitterness; often they blame others and expect someone miraculously to recognize the true value of their existence, even though their personal contribution was only survival. Peter J. Daniels, chapter one

The manual exists to make that ending impossible for you. Even if all you want is to be left alone to do your own thing, his answer is a resounding yes, you still need one, because a mission statement gives you security, a standard to measure a changing world against, and something solid to fall back on in crisis: the realities of who you are and what you stand for.

Before you write a word

What a mission statement actually is, three ways

A pattern of behavior

It exhibits the character of an organization or a person, visibly, in conduct.

A style of pursuit

Not just what you chase but how you chase it, defined before the chase begins.

An ethos

The atmosphere and moral base an organization or person operates from.

The seven working chapters

From blank page to living document

1

Why Have a Mission Statement at All?

The case, the definitions, and why even the independent spirit needs one.

2

The Benefits of Having a Mission Statement

It opens with two words that decide everything else: who are you?

3

Break the Confusion Trap

Mission, vision, goals, values: untangled, then fuelled by vision, commitment and energy.

4

Creating a Mission Statement with Order

The working session begins: describe yourself, honestly, on paper.

5

Putting Your Personal Mission Statement Together

The finale for individuals: every facet assembled into a specific, practical, durable document.

6

Putting Your Corporate Mission Statement Together

A corporation faces a different scrutiny, with dependence on the team rather than the individual.

7

Assessing the Dynamics of Your Mission Statement

Five easy ways to monitor and measure whether the document is still alive and still working.

“You can correct something, but you cannot correct nothing.”
Peter J. Daniels, on why a written mission beats good intentions

Proven where the stakes are highest

Read aloud in boardrooms, written for your kitchen table

The boardroom practice

Daniels writes that in some organizations he serves around the world, the mission statement is read aloud at board meetings to remind everyone present of the clear boundaries of operation. It removes fuzzy thinking and keeps decisions from drifting off track, and this book teaches the same discipline at every scale.

A first of its kind

In his closing thoughts Daniels notes his belief that this may be the first attempt in business literature to come to grips with the knotty ramifications of a mission statement, written for the CEO and the individual alike, each chapter serving both.

About the author

He wrote missions into boardrooms before writing this manual

Thirty five years of international business, boards spanning continents, and a personal story that runs from illiterate bricklayer to statesman: Daniels does not theorise about committed lives, he has audited thousands of them, and his own mission statement has steered every chapter of his own.

  • Over three decades on national and multinational boards worldwide
  • Built an international real estate enterprise from three failed starts
  • Author of the Peter J. Daniels Collection of success classics
  • Counsel to leaders in business, church and government across six continents
  • Founder, World Centre for Entrepreneurial Studies

Read it tonight, draft it this week

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How to Create Your Own Dynamic Mission Statement That Works

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  • The full 106 page manual as a beautifully typeset PDF
  • Both build outs: the personal and the corporate mission statement
  • The five tests for monitoring whether yours still works
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Before you ask

Questions, answered plainly

The complete manual as a professionally typeset PDF, delivered instantly to your secure member library the moment your payment goes through. You sign in and it is there, ready to read or download.
Both, deliberately and separately. Chapter five assembles the personal mission statement piece by piece; chapter six does the same for the corporate version, where the scrutiny is different and the dependence rests on the team. Daniels wrote it for the CEO and the kitchen table alike, and says so in his closing thoughts.
Goals are destinations; the mission is the character of the traveller. Daniels defines it three ways in chapter one, a pattern of behavior, a style of pursuit, an ethos, and chapter three exists precisely to break the confusion trap between mission, vision, values and goals. Readers of How to Reach Your Life Goals will find this book the foundation under that one.
Then chapter seven was written for you: five easy ways to monitor and measure whether the document still has vision, commitment and energy behind it, or has become wall decoration. Daniels' benchmark is the boardrooms he serves where the mission is read aloud at every meeting and actually governs decisions.
Yes. The PDF reads beautifully on any phone, tablet, or computer, and you can return to your member library from any device, any time.
Yes. The paperback edition is available now on Amazon under the World Centre for Entrepreneurial Studies imprint, part of The Peter J. Daniels Collection: order the paperback here. If you want the book tonight, the digital edition is the one that arrives in the next two minutes.

One last word

What then? What then? What then?

That is the question Daniels leaves ringing at the end of the manual, the one every destination forces you to answer. A written mission answers it before it is asked. Draft yours this week, with the man who helped write them into boardrooms across the world. Bon voyage.

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